Background Story: A forward-thinking cosmetic clinic launched a range of non-invasive treatments and sought to educate a market that was largely unaware of these new options.

Challenge: The clinic needed to combat skepticism and educate potential clients about the effectiveness and safety of their new treatments.

Solution: AdInventors developed a multi-faceted Facebook advertising campaign that centered around education and transparency. We produced high-quality video content that showcased the treatment process and results, complemented by patient testimonials and expert insights. These were supplemented with informational posts that detailed the benefits and safety features of the treatments. To maximize reach, we targeted specific demographic groups likely to be interested in non-invasive treatments and used Facebook’s retargeting tools to keep the clinic top of mind.

Outcome: The campaign was a success, significantly increasing the clinic’s visibility and inquiries. Booking rates for the new treatments increased by over 60%, and the clinic established itself as a leader in non-invasive cosmetic procedures in its region.

Tools and Techniques Used: Facebook Business Manager, customer relationship management (CRM) tools for follow-ups, and retargeting advertising.